The field of marketing and the advertising business were among the first to consider the possibilities of developing augmented reality.
Over the last two years, AR has become an innovative and, at the same time, an effective marketing tool that changes the very essence of consumption. Using AR, we can model the reality and play with it, making the customers not only the paying party, but also the enthusiastic participants in the overall game. The augmented reality developments in advertising are used in all aspects. The functions of augmented reality are used for store fronts, fitting rooms, interactive kiosks, promo stands. Advertising campaigns conducted using the technologies of augmented reality cause major resonance and, most importantly, effectively influence the target audience, form a stable positive impression of the product or service.